The only brand you'll need to raise your baby happily.smartly.healthily.

We are Kub, a family-oriented brand that offers the best baby products for parents to take care of their loved ones in the most convenient, smart, and joyful way.

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The Smart Parenting Pioneers

We evoke parents to enjoy family life by offering innovative, well-designed, baby products that help parents achieve what we like to call Smart Parenting —the art of becoming extraordinary parents while finding joy in raising confident, motivated, and inspired kids.

3 Years as Top #1

3 consecutive years as the No.1 in sales of the baby sleep category.

13 Years in the Industry

13 years Deeply involved in the mother and baby industry.

Presence in 25+ countries

We export our products to 25+ countries around the world.

A True Partner

The chosen brand for thousands of families.

We are inspired by good design, bold ideas, and our desire to have a positive impact on the lives of as many families as possible around the globe.

Recently Added Products

Kub offers smart and superior products removing the unnecessary stress many parents feel around taking care of their kids.

See all our products in Tmall

The Brand

Our Values

Responsibility

Every detail of our work is directly involved in shaping the future of children, societies and nations.

Trust

Manufacture reliable and safe products, showing our trustworthiness at every point of interaction.

Dynamism

By embracing change and being open-minded, we can create timeless products that last.

Kindness

We like to be human and treat each other as we would like to be treated, being kind, close, and friendly.

Smart Parenting!

We provide families with smart products — useful, well-designed, timeless and affordable— allowing them to have everything they need for their kids, and helping them to enjoy the Smart Parenting experience.