We help parents create unforgettable family memories
WE ARE KUB
Inspiring moments of family wellness and happiness.
Who we are
Founded in 2009, Kub is a full-category maternity, infant and child eco-friendly brand, a pioneer of the Smart Parenting, relying on innovative and excellent design and rigorous professional attitude.
What we do
Our brand serves 8 major categories of maternal and child products, including sleep, feeding, play and education, daily supplies, wipes, washing and nursing as a one-stop for a smart parenting experience.
OUR VISION
Our vision is to help build a world full of happy babies and inspired families.
By inspiring every family on the planet to enjoy Smart Parenting we will be helping to raise happy human beings, capable of doing extraordinary things.
How we do it
A Successful Trajectory
2009
Incorporation of the Kub brand inside the Baho Group as the leading brand.
2010
Big design and brand revamp following the opening of a number of chain stores.
2011
Kub wins the Top Populairty Award, a first in many more to come in the following years.
2013
Structural upgrade of products and the annual sales exceeded the 10 million mark.
2014
Kub entered the e-commerce business and generated 20 million income in a single day.
2015
Leading Brand of its category in the most used and famous marketplace.
2016
Best livable creative product, currently ranked top three in the Tmall category.
2018
Kub became the No.1 mother and baby brand on Tmall, and the celebrity Wu Zun became the brand ambassador.
2019
Attracted investment from Fosun and completed hundreds of millions of strategic financing.
2020
Kub was awarded iiMedia Gold List (iiMedia Ranking) "2020 China Cotton Soft Towel Brand Ranking TOP20".
2021
TOP #1 brand for the sleep category.
What we achieved
Our Commitment to Care
We joined hands with "Ocean Paradise Autism Support Fund" to care for children with autism
We helped Wuhan through the Hangzhou Charity Federation to provide care packages
